Corporate giving is motivated by a combination of altruism and self-interest. Most companies tend to favor: Nonprofits that operate in and improve the quality of life in the geographic locales in which they operate. Organizations or causes that their employees support with their own time and money.
Corporate Giving Statistics For Nonprofits
Corporate Giving Trends
- Corporate giving in 2021 increased to $20.77 billion—an 8.0% increase from 2019.
- Corporate giving was bolstered by $405 million in contributions related to disaster relief.
- Employee matching gift programs are the most sought after corporate giving program by employees.
- 79% of companies reported increased donor participation rates and 73% raised more money.
- $5 billion = approximately how much money is raised through workplace giving annually with more than 50% of that coming from employee matching gift programs.
- More than 49% of nonprofit respondents identified workplace giving as a growth strategy for their organization.
- 90% indicated that partnering with reputable nonprofit organizations enhances their brand and 89% believe partnering leverages their ability to improve the community.
- 80% of nonprofits in Snapshot 2018 said they have difficulty building strong corporate partnerships and workplace giving strategies with limited staff and resources.
- 73% of companies prefer to have deeper partnerships with a smaller number.
- 9 out of 10 companies offered a matching gift program.
- An estimated $2-3 billion is donated through matching gift programs annually with $4-$7 billion going unclaimed each year
- Corporate matches of employee donations were 12% of total corporate cash contributions.
- 93% of nonprofits believe they can grow the amount of money they raise from corporate giving programs
- The three largest CSR vendors for corporations are YourCause, CyberGrants, and Benevity though collectively they power <25% of all corporate giving programs
- Double the Donation is the largest provider of matching gift tools working with 73% of the largest nonprofits in the United States
- Nearly 60% of companies offer paid time off for employees to volunteer, and an additional 21% plan to offer release time in the next two years.
- An average of 30% of employees volunteer.
- People who volunteer report that they feel better emotionally, mentally and physically.
- 50% of employees volunteering is the minimum to be in the top quartile.
- In an analysis of over 30,000 individual volunteer activities, skills-based volunteerism outperformed traditional volunteerism by 7-125% in all but one tracked benefit categories.
- 92% of surveyed corporate human resources executives agree that contributing business skills and expertise to a nonprofit can be an effective way to improve employees’ leadership and broader professional skill sets.
- 86% believe that employees expect them to provide opportunities to engage in the community and 87% believe their employees expect them to support causes and issues that matter to those employees.
- 82% of the survey respondents say employees want the opportunity to volunteer with peers in a corporate-supported event.
- 88% believe effective employee engagement programs help attract and retain employees.
- 77% of the respondents believe that offering employee engagement opportunities is an important recruitment strategy to attract millennials.
- 7 out of 10 companies gave to recipients abroad.
- The median employee participation rate for matching gift programs is 9%.
- Mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (and that’s prior to receiving matching gift funds).
- 84% of survey participants revealed they’re more likely to donate if a match was offered.
- 12.3% of total corporate cash contributions went through corporate matching gift programs.
- Technology companies gave the highest proportion of matching-gift contributions as a percentage of total cash gifts at 17.3%.
- 29% of corporate giving went to education-related causes — a combined percentage from K-12 and higher education.
- 25% of corporate giving went to health and social services programs.
- 15% of corporate giving went to the community and economic development programs.
- Walmart leads the pack with $311.6 million in cash donations
- 85% of companies in the US have a formal domestic corporate giving program in place vs. only 45% with a formal international program.
- 78% of Americans wanting companies to address social justice issues.
- 88% of Millennials find their job more fulfilling when they have opportunities to make a positive impact on society and the environment.
- Purpose-driven consumer companies achieved a compounded annual growth rate of 9.85% over five years, compared to just 2.4% for the whole S&P 500 Consumer Sector.
- Employees who engaged in corporate giving programs tended to have 75% longer tenures with the company.
Read the full list of charitable giving statistics