Digital Marketing Agency | Nonprofits Source
Digital Marketing Agency | Nonprofits Source

Giving Tuesday Statistics For Nonprofits

  • Giving Tuesday raised $380 million dollars online, up 38% or $106 million from 2017.
  • 14.2 billion social media impressions.
  • 150+ countries participated in Giving Tuesday

What Is Giving Tuesday?

Giving Tuesday Statistics For Nonprofits - Nonprofits Source

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.

When Is Giving Tuesday 2019?

The next Giving Tuesday event will be held on December 3, 2019.

Giving Tuesday Trends

  • Giving Tuesday continues to grow year over year:
    • 2012: $10.1 million
    • 2013: $28 million
    • 2014: $45.7 million
    • 2015: $116.7 million
    • 2016: $168-$177 million
    • 2017: $274 million
    • 2018: $380 million
  • Facebook raised more than $125 million for charity, up 178% or $80 million from 2017.
  • Facebook and PayPal matched $7 million in donations to United States nonprofits. Up to $20,000 per donor and $250,000 per nonprofit.
  • 46% of donors worldwide have not heard of #GivingTuesday.
  • The online average gift amounts exceeded $134.00.
  • 17% of online donation form views were on a mobile device.
  • Faith-based nonprofits now receive the largest percentage of #GivingTuesday online donations.
  • Top five issues discussed: public & societal benefit, human services, education, health, environment & animals
  • The largest payment processing platforms:
    • Facebook:$125 million, up from $45 million (+178%) last year.
    • PayPal: $98 million, up from $64 million (+53%) last year.
    • Blackbaud: $62.6 million, up from $60.90 million (+2.80%) last year.
    • DonorPerfect: $35.20 million processed in 2018.
    • Classy: $15.40 million processed in 2018.

Giving Tuesday 2018 Statistics

  • Giving Tuesday total online gifts: 3.6 million.
  • Total amount donated: $380 million.
  • Compared to last year: $274 million in 2017 meant a growth of 38.8% YoY.
  • Average gift: $105.55.
  • Social media mentions: 14.2 billion.
  • Total number of participating countries: 150+

Giving Tuesday 2017 Statistics

  • Giving Tuesday total online gifts: 2.4 million.
  • Total amount donated: $274 million.
  • Compared to last year: $168 million in 2016 meant a growth of 63% YoY.
  • Total US donations: $410 billion which represents 2.12% of the 2017 US GDP ($19.39 trillion).
  • Average gift: $134.
  • Social media mentions: 1,010,045.

Giving Tuesday 2016 Statistics

  • Giving Tuesday total online gifts: 1.56 million.
  • Total amount donated: $168 million.
  • Compared to last year: $116.7 million in 2015 meant a growth of 44% YoY.
  • Total US donations: $379.89 billion, which represents 2.05% of the 2016 US GDP ($18,561.93 billion).
  • Average gift: $107.

Giving Tuesday 2015 Statistics

  • Giving Tuesday total online gifts: 698,961.
  • Total amount donated: $116.7 million.
  • Compared to last year: $47.5 million in 2014 meant a growth of 45% YoY).
  • Total US donations: $358.4 billion, which represents 1.99% of the 2015 US GDP ($17,968.2 billion).
  • Average gift: $137.

Giving Tuesday 2014 Statistics

  • Giving Tuesday partners: +20,000 (15,000 of which were NGOs).
  • Total amount donated: $47.5 million.
  • Compared to last year: $27 million in 2013 meant a growth of 63% YoY.
  • Total US donations: $358.38 billion, which represents 2.06% of the 2014 US GDP ($17,348.08 billion).

Giving Tuesday 2013 Statistics

  • Giving Tuesday partners: 8,500 (7,000 of which were NGOs).
  • Average raised per partner: $3,857 per NGO.
  • Total amount donated: $27 million.
  • Compared to last year: $12 million in 2012 meant a growth of 125% YoY.
  • Total US donations: $335.17 billion, which represents 1.99% of the 2013 US GDP ($335.17 billion).
  • Average gift: $143 (Blackbaud).

Giving Tuesday 2012 Statistics

  • Giving Tuesday partners: 2,500 NGOs.
  • Average raised per partner: $4,800.
  • Total amount donated: $12 million.
  • Total US donations: $228.93 billion, which represents 1.5% of the 2012 GDP ($15,553.8 billion per US GDP trend).
  • Average gift: $101.

Read the full list of charitable giving statistics